HELLO!

About Me

Everything from toilet seats to mobile devices, including some normal stuff in-between, Alison has designed for almost every medium. She is very easy going and believes the client’s wants and needs should always be the driving force behind any final design.

Alison thrives on client interaction is quite deft at politely explaining why they don’t want to do what they want to do. Be it pushing pixels around an LCD or getting dirty with an actual canvas and brush, Alison loves to create pretty stuff. Her ability to transition between seemingly diametrically opposed styles at the drop of a dime, makes her invaluable to any client.

Alison tends to turn complex situations back into the simple ones they started out as, and rightfully should be.

Services

  • Web Design
  • Web Application Development
  • iPhone OS Applications
  • Interface Design
  • Usability Design and Testing
  • Multimedia Presentaions
  • Graphic Design
  • Illustration
  • Content Management Systems
  • Blogs
  • Branding design
  • Social Networking media
  • Etc.

Work History

Freelance Art Director & Consultant
2002 – Present

Create designs for responsive websites, mobile applications, social media, micro-sites, email blasts, banners and landing pages for various clients.

Lead collection & analysis to develop business requirements and user stores to determine project scope.

Art Director
2016 to Present

Oversee Brand Development, UI, Website design, Social media planning, Game Topography, Adventure layout, as well as Marketing material look and feel.

Design Lead
2013 – Present

Translate brand strategies into engaging user experiences for video streaming platform.

Meet with key stake holders to discuss objectives and to determine project scope and deliverables.

Work with global development team to ensure deliverables match original scope and design.

Webmaster
2013-2015

Create and updated website content.
Implemented multiple weekly time sensitive email marketing campaigns
Create banner ads for shows and events.

Web Designer
2012 – 2013

Met with medical professionals to identify pain points and gaps to determine application requirements

Translated big picture feature concepts into use cases and customer experience requirements

Obtained feedback from clients on product iterations & translated need to product development team.

Presented design work to the product development team & executives.

Create UI designs in line with business requirements & technical limitations based on web and mobile standards.

Produced wire frames, high-fidelity mock ups and production art.

Designed features for multiple user types and scenarios

Designed assists for videos and investor presentations.

Worked on several different types of projects at once, to meet demanding deadlines

Creative Director
2008 – 2011

Responsible for design and architectural planing of multi-platform mobile and web applications including Brew, Android, iOS, webOS, Java, Blackberry OS, Windows 7 Mobile, Symbian OS.

Collaborated on performance tuning and mobile/web/WAP integration initiatives.

Led user interface reviews and optimization initiatives.

Developed brand identity and collateral for Smarter Agent and its affiliates.

Designed the look, usability, and flow of Smarter Agent’s Facebook application.

Created and executed a cohesive social media plan along with the aid of marketing.

Identified threats and opportunities within the social space and worked to coordinate a response

Successfully managed many concurrent projects.

Regional selection in the 2010 BlackBerry partners fund super apps developer challenge

Creative Director
2002 – 2007

Oversaw creative team as well as outside vendors and designers .

Designed over 300 websites for the real estate industry.

Designed high impact, engaging websites with a focus on user interface and interactivity.

Responsible for all company marketing from concept through execution as well as targeted marketing for clients.

Created new collateral to reestablish brand identity.

Designed all marketing material for ScreenDreamer and much for our clients and affiliates.

Designed and maintained company’s intranet and extranet sites.

Managed numerous large projects to ensure client satisfaction.

Graphic Designer
2001-2002

Created concepts and production designs for products, packaging, sales literature and special presentations.

Prepared and proofread digital outputs of finished artwork for production printing.

Maintained and updated all aspects of the company’s website.

Processed artwork requests from sales force for special projects, trade show signage and customized customer needs.

Completed various research projects pertaining to package design, product development, and equipment sourcing.

Created packaging for juvenile product lines such as Sesame Street and Blue’s Clues in accordance with strict marketing and licensing guidelines.

Consultant (Proposal Designer)
Summer 2001

Created original artwork for Navy Sales Proposals.
Worked with engineers to accurately depict the logistics of classified hardware and Software.

Junior Designer
1999 – 2001

  • Laid out conceptual designs for POP displays for major consumer products companies.
  • (Clients include Johnson and Johnson, Hershey Foods, Procter and Gamble, and Gillette.)
  • Aided in creation and programming of multi-media projects
  • Created designs using various software applications.
  • Assembled prototypes and mock-ups for Wal-Mart show 2000.
  • Cut corrugated samples using a Data Tech cutting table.
  • Updated file and archiving systems using Canto Cumulus Software.

Testimonials

If you are a start-up wondering who can put you on the map in graphics, web, mobile and social media, in 1 hire, I would recommend Alison without reservation. She did it for us, she can do it for you. If you are a big co, you can probably replace 5 people all at once, she is that multi-talented and never shirks from a challenge. 2 thumbs up for Alison Hinch.- Brad Blumberg – Smarter Agent Mobile
I had the pleasure of working with Alison at Smarter Agent where she was the Creative Director. She created the marketing and sales materials used both for our inside sales as well as outside conferences. She was a tremendous asset to the company, and her drive and abilities will truly be an asset to any establishment. I feel confident that Alison will continue to succeed in all that she does.- Jennifer S. Levine – Smarter Agent
I had the extreme pleasure of working with Alison for 3 years. Alison consistently delivered quality media across multiple projects, often times simultaneously. Alison provided an uncanny ability to generate desired media that most times came from a ``just thought of`` bright idea with a deadline of last week, all with a smile. Alison's familiarity with multiple platforms that span from Windows and Macintosh to a plethora of mobile platforms, makes her a valuable addition to any company.- Kenneth Gilliam – Operations Manager at Bolt On Technology, LLC
Alison is a very ``Smart`` graphics designer. Someone who comes up with the designs that are very pleasing, efficient and easy to develop.<br /> Her coordination with the coding/development team is just wonderful. A great person to work with, someone who consistently keep you motivated,<br /> her smile changes the mood of the team, almost instantly, and her thoughts/vision and knowledge in her field is exemplary in building some great web/overall designs. It was truly a honor to work with Alison. - Mayur Peswani – Oracle Application Developer
Alison is a very talented artist and has a great creative mind. She is always abreast of cutting edge technology and sees new avenues of opportunity.- Michael Navarrette, RN – Registered Nurse at Lourdes Health System
Alison has created lot of great marketing designs for our firm, as well as designs for web sites for some of our biggest accounts. Her work is very professional, she always meets a deadline. Alison has proven to be very innovative and always a team player. I greatly recommend her.- Svatka Simpson – Technical Architect at Appirio

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